Why the Cadillac F1 team is unveiling its race-car livery in a Super Bowl ad
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The mission begins now. Introducing Cadillac Formula 1®️ Team’s first livery. Our season kicks off March 7th streaming on @appletv in the US.
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1:19
Cadillac has become the first American auto giant to step into the fiercely competitive world of Formula One with a dedicated team. The storied U.S. brand unveiled the official team livery for its inaugural 2026 season during the Super Bowl Sunday night. Leading Cadillac's effort is team principal Graeme Lowdon, who's built the team from the ground up, including new facilities in Indiana, the home of Indycar; North Carolina, the home of NASCAR; and Silverstone, England, the home of F1. Speaking
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