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Coca-Cola launched its 2025 holiday campaign featuring AI-generated versions of its iconic "Holidays Are Coming" commercials, one year after its first AI attempt sparked backlash from creatives over the tech's impact on artists. The comapny partnered with AI studios Silverside and Secret Level to produce new spots that swap last year’s unsettling human characters for animals. The beverage giant reduced production from roughly 12 months to 30 days, with one studio requiring just five specialists
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Coca-Cola launched its 2025 holiday campaign featuring AI-generated versions of its iconic "Holidays Are Coming" commercials, one year after its first AI attempt sparked backlash from creatives over the tech's impact on artists. The comapny partnered with AI studios Silverside and Secret Level to produce new spots that swap last year’s unsettling human characters for animals. The beverage giant reduced production from roughly 12 months to 30 days, with one studio requiring just five specialists
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Inside History on Instagram: "Pepsi has unveiled its 2026 Super Bowl commercial, “The Choice,” a daring move in the enduring cola wars. The ad puts Coca-Cola’s iconic polar bear mascot through a blind taste test, where he unexpectedly prefers Pepsi Zero Sugar over Coke Zero Sugar, playfully challenging the rival brand’s image and flipping a beloved cultural icon on its head. Directed by Oscar-winning filmmaker Taika Waititi, who also stars as the polar bear’s therapist guiding him through an exi
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