Nike CEO Talks Coming out of Retirement to Revive Brand
Nike CEO Talks Coming out of Retirement to Revive Brand
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As part of an exclusive interview with new Nike CEO Elliott Hill on the company's comeback attempt, CNBC's Sara Eisen got a rare look inside the Nike Sport Research Lab in Beaverton, Oregon and got a walkthrough of how Nike studies athletes and designs new innovations. Nearly a year into his tenure, Hill says the company is finding its footing, outlining a strategy focused on innovation, sport and rebuilding trust with consumers. Watch the full exclusive interview: cnb.cx/4nkgVv1 | CNBC
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