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Sapete cos'è il guerrilla marketing, o viral marketing? È una tecnica di vendita sempre più usata per promuovere film, portando grandi incassi e viralizzazione a fronte di budget spesso esigui. Sembra una novità dell'epoca dei social, ma in realtà è stata utilizzata dai più grandi maestri del cinema. Ecco perché funziona e in cosa risiede la sua genialità. | CiakClub
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