Most executives would've quit after years of 20-40K views. The McDonald's CEO didn't. Then one video hit 14 million — and everything blew up. Consistency is the whole game. Comment NEWSLETTER for more on AI, business, and marketing.

Anthropic's solo growth marketer mapped out the 4 levels of AI marketing use. Most people are stuck at Level 1. Level 1: Automate what you already do — reporting, copy, data pulls. Basic stuff. Level 2: Use AI as a thinking partner that's better than you — tax law, strategy, implications. Level 3: Do work that was never worth doing before — mining negative keywords across every ad group, checking your full site for broken links daily. Work that existed in theory but nobody had the hours for. Lev